Benefits for Businesses

Broadband internet access provides significant advantages and opportunities for businesses of all sizes. Hunter-based businesses in particular can take advantage of broadband to overcome any isolation, perceived or otherwise, from the major metropolitan areas. Some examples of how businesses can benefit from broadband are as follows:

On-line presence
Businesses will increasingly look to the internet as an opportunity to expand their business and potential market. Broadband internet access provides businesses with the tools to develop their operations through:

• Providing on-line client services
• Establishing or improving a website to promote a business or product
• Developing an on-line sales and marketing strategy
• Processing sales and other transactions
• Establishing systems that facilitate various business processes like ordering, tendering, procurement etc.

Communications
Businesses can derive great benefits from broadband in the area of communications. Videoconferencing, for example, becomes a real communication option with the bandwidth available with broadband. Web-based client services can also be established. Broadband also allows easy communication with anyone around the world – effectively avoiding any isolation issues for businesses located in Newcastle and the Hunter.

Efficiency
Broadband can provide substantial cost savings to any business. The high speeds of data flow can provide significant improvements in productivity due to faster transmission times. Broadband also allows off-site activities to be integrated with the operational base of a business. A major advantage and cost saving can also come from rationalising and centralising computer servers.

Employment
High speed internet access offers the opportunity for businesses to adjust the entire setup of their business structure and workforce. In particular, it allows staff to work from home, or from any other location, while still being able to communicate and access/transmit data.

Business Operations
New software and technology is currently being developed that will be reliant on broadband. These include Microsoft’s Net strategy that relies on services being accessed through the internet. Some secure applications and various forms of infotainment are also likely to require broadband to access them.

E-commerce
The nature of doing business is changing pretty rapidly. A large proportion of small to medium businesses now have internet access and will increasingly look to the internet as a means of conducting business. Establishing or expanding an e-commerce facet to a business is likely to become a core priority and will come to rely on the flexibility that a broadband platform can provide.

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