SEARCH ENGINE OPTIMISATION

By Tony Allomes       Last Revised: November 2004

Search Engine Optimisation (SEO) is a term frequently used by people involved in the various facets of operating an on-line business. Its importance continues to increase as the on-line world becomes more competitive. Hunter-based businesses are gradually becoming aware of what SEO has to offer and will increasingly look to focus on it as part of any marketing plan. This is the first in a series of articles which will help explain what SEO is all about and why it is so important to any on-line business.

• Introduction: What is SEO, and why do it?
• How search engines work.
• Developing an SEO plan.
• Optimising your site.
• Keywords.
• Links.
• SEO vs. paid advertising.
• Choosing an SEO Professional.

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