Introduction

What is SEO?
The phrase Search Engine Optimisation, or Search Engine Optimization for those who like the American spelling, is a relatively self-explanatory term used in relation to web marketing. It refers to developing or amending a website so that it will be highly ranked by the major search engines for particular keywords or phrases. The search engines have particular rules or variables that they use to rank websites. Search engine optimisation seeks to change a website so that it will best fit these rules and thereby achieve higher rankings.

Why is it important?
SEO is important so that the website attracts as many targeted visitors as possible. There’s no point having a website if nobody ever sees it. When surfing the web, a large number of people rely on search engines to find what they are looking for. Getting a site to rank highly with major search engines can therefore be critical to the success of any commercial operation.

Why Do It?
Anyone that establishes a commercial website is hoping that people will visit the site to potentially buy their goods or services. There are several ways to attract people to a website including on-line and off-line advertising. The majority of consumers using the internet rely on search engines, such as Google, to search sites that are relevant to whatever they’re looking for. Search engines will provide a list of sites considered relevant for any particular search term. The higher a site ranks on the list, the more chance that someone will visit. Accordingly, a high search engine ranking for words or phrases relevant to a website can be a very valuable asset to any enterprise.

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