General Web Traffic

Owners of commercial websites are always looking at ways to attract visitors to view their products/services. Web traffic, which is really just a generic term given to various methods that can provide visitors to a site, is a popular option for many businesses. In this article we look at how to buy web traffic, the main types of traffic available, and how effective it might be for your business.

Buying Web Traffic
There are a large number of sites on the net that sell web traffic. The terminology may vary from site to site with some offering guaranteed visitors or even guaranteed hits. Most of these sites have arrangements with major traffic wholesalers who actually provide the subject traffic. A traffic order involves buying a large batch of guaranteed visitors to see your site (normally 10,000 minimum) which can be provided through various methods. The main methods are detailed below.

There are several different options available including targeting the traffic towards specific countries, languages, or consumer categories. The cost can vary significantly from seller to seller and can be affected by various factors such as the timing of a campaign and the type of targeting required. As a guide, the cost of a 10,000-visitor campaign may be in the vicinity of $30 to $40.

Pop-Ups (and similar)
Most of us are familiar with annoying windows that pop-up when we’re viewing various sites. There are large networks of traffic providers that have relationships with a range of sites that allows them to display an advertisers ad as a pop-up from the viewed site. PopUnders are similar but are displayed under the original browser page. PopIns and Fly-ins are currently popular methods along the same lines and are actually displayed directly over the main browser window.

Expired Domain Traffic
Some traffic providers are now offering an alternative traffic option that effectively redirects visitors to a site from an expired domain. The traffic providers acquire a large network of domains that were previously owned by other people and not renewed at some point. As these domains may have been listed in search engines or marketed in other ways, they can still generate traffic. This traffic is then redirected to advertisers sites.

Advantages and Disadvantages
Advantages:

• Relatively low cost
• Quick to setup
• Immediate traffic generation
• Good exposure and branding

• Quality may be questionable
• Relevance of targeting not always known
• Low conversion rate
• People aren’t actively searching for your product
• Pop-up traffic may be losing impact

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